DevaCurl is both loved and critiqued within the curly hair community.

Many reviewers rave about its ability to define curls, reduce frizz, and enhance hydration, especially the No-Poo line.

However, there has been controversy in recent years with some users reporting hair damage.

Others still find success with reformulated versions.

Overall takeaway: A pioneering curl-care brand with a loyal base—but one that’s had to regain trust after product reformulations.